— PROJECT NAME

NEW ZEALAND ALL BLACKS

"LIONS TOUR" KIT DESIGN

— ROLE

Creative Direction

Graphic Design

Storytelling

— DATE

S/S 2017

Special edition All Blacks jersey designed for them to be worn during the tour of the British & Irish Lions rugby union team.

Defending their home territory, the jersey was designed with a custom camo graphic created by combining the military razzle dazzle camo with the iconic fern from the All Black crest. The camo was then used to create a bespoke digitally woven material which was then used to engineer the strongest most durable jersey in test rugby. The jersey was then adorned with a custom crest to honor the history of the Lions Tour.