— PROJECT NAME

ADIDAS "PUNK/RALLY"

M/W SWIMWEAR PACK

— ROLE

Creative Direction

Graphic Design

Color Design/Approach

Storytelling

— DATE

F/W 2019

Performance swimwear engineered for the pool but graphically designed to connect with a younger more modern and vibrant consumer.

The idea behind the aesthetic was to reference the youth culture through the scope of punk rock and abstract art visuals. Using deconstructed and warped type, the idea was to create an organic, abstract, and energetic print that connected to the energy of a more youthful consumer base.