— PROJECT NAME

ADIDAS "ADVENTURE"

CYCLING BIB

— ROLE

Material Design

Graphic Design

Color Direction

Creative Direction

Storytelling

— DATE

F/W 2023

Material and graphic concept for a unisex adidas engineered cycling bib designed with the gravel cyclist in mind, utility, and function.

Tasked with creating a new innovative product for the gravel specific cyclist, we moved to design an engineered bib with functionality and narrative from the gravel community designed into the heart of the product. Inspired by the mountains and trails the cyclists ride upon, I created a camo based pattern with shapes directly referencing the terrain and mapping used by gravel cyclists. Engineered into the bibs within two separate material structures, we were able to create an elevated look and quality. Paired with the reflective detailing and mesh side pockets we were able to elevate our standard cycling bib to a new standard for the gravel consumer.