— PROJECT NAME

ADIDAS "SOLARIZATION"

SWIMWEAR RANGE

— ROLE

Creative Direction

Graphic Design

Color Design/Approach

Storytelling

— DATE

F/W 2022

Women’s and Mens unisex swimwear range inspired by the traditional motifs of swim visuals combined with a love of being outdoors in the sun.

Utilizing the traditional swimwear graphic imagery of the floral print, the story is centered around the idea of “solarization”…the photographic effect which causes the reversal of tones in pictures due to the exposure of sun. To celebrate the idea of being outside and being exposed to the sun, the idea was to tell a story where the image tones are reversed and the colors support the photographic narrative thus playing into the idea of the floral print being “sun treated.”