— PROJECT NAME

ADIDAS "ABSTRACT ANIMAL"

KIDS FOOTWEAR PACK

— ROLE

Creative Direction

Graphic Design

Storytelling

— DATE

S/S 2023

Footwear pack done for the adidas originals kids team on the classic Superstar 360 silhouette.

The concept for the pack was to create a series of abstract animal prints unlike what is commonly seen across apparel and footwear ranges. Rather than a traditional tiger and zebra print, the prints were inspired by childlike and fun expressions of art. For the tiger print a “marble” technique was employed while for the zebra print, hand drawn stripes were created using markers. The result created a fun and unique footwear pack for kids inspired by the animals they love and the art they love creating.