— PROJECT NAME

ADIDAS "DUAL INSTINCT"

BOOT PACK

— ROLE

Creative Direction

Graphic Design

Color Design/Approach

Storytelling

— DATE

20/05/2019

For the Dual Instinct pack, the brief was to create a boot pack that could satisfy the personalities of players on all sides of the pitch.

Inspired by the idea of satisfying both the visually creative as well as the more aesthetically conservative players, the idea of developing a dual color scheme approach for the boots was born. With that in mind, a dynamic graphic approach was created as well to help with the various color blockings of the boots. This gave way to each of the boot silos being done in multiple aesthetic ways in order to satisfy the dual sides of the players on the pitch.