— PROJECT NAME
ADIDAS "DIGI-VERSE"
SWIMWEAR RANGE
— ROLE
Creative Direction
Graphic Design
Color Design/Approach
Storytelling
— DATE
F/W 2021
The Digi-Verse swimwear graphic collection was designed with a more lifestyle approach in mind looking to connect with the modern world.
Looking to engage the Gen-Z consumer, the graphic was inspired by the idea of the “metaverse” and its current connection within the youth movement. Inspired by futurism and a more digital based art narrative, the design looked to take insights from the visuals taken from the virtual/digital worlds present within our current social atmosphere.
SUPPORT PRINT
An additional takedown all-over print was created to complete the pack. It was designed to be used on the supporting mens styles. The aesthetic output of the print was created to relate back to the hero print from a storytelling perspective but was also used to introduce some highlight colors into the range.
ACCOMPANYING TAKEDOWN GRAPHIC AOP
