— PROJECT NAME

SUPER RUGBY "CATCHMENT CAMO"

KIT COLLECTION

— ROLE

Creative Direction

Graphic Design

Color Direction/Approach

Storytelling

— DATE

S/S 2017

The Super Rugby Lions Tour “Catchment Camo” collection was created to support the New Zealand Super Rugby teams with a bespoke kit during the rugby tour of the British & Irish Lions rugby union team.

Due to the British & Irish Lions team playing on the home turf of New Zealand, the concept was created to develop a camo based upon the idea of defending ones territory or “catchment.” Therefore, each individual jersey camo is designed using the specific catchment territories from each of the clubs regions. On top, each kit displays the latitude and longitude of the clubs home stadium or the “ground they will defend.”