— PROJECT NAME

ADIDAS "RACE CAR"

KIDS FOOTWEAR PACK

— ROLE

Color Design

Graphic Design

Storytelling

— DATE

S/S 2023

Footwear pack done for the adidas originals kids team on the classic Superstar 360 silhouette.

The concept for the pack was to create a color and graphic story built around a fun narrative for kids exploring the world of play. The idea was then inspired by Hotwheels, Matchbox, and other traditional race car toys for children. Using that concept, both a color and graphic story was designed using traditional adidas branding transforming the upper of the shoe into a mock race car design for the kids built around color/design concepts seen throughout nascar.