— PROJECT NAME

ADIDAS LIFESTYLE GRAPHIC

TEE DESIGNS

— ROLE

Creative Direction

Graphic Design

Color Design/Approach

Storytelling

— DATE

F/W 2013-2022

Over my time at adidas I was briefed with designing lifestyle graphic tees for various business units across the brand. The goal was always to encompass the spirit of each sport while connecting with the consumer on a trend and lifestyle level. Beyond that each graphic was designed with storytelling and purposeful content in order to connect with the audience beyond the aesthetic.

Tees were designed for not only the lifestyle side of the brand but also for parts of the brand such as running, football, training, and sportswear. With each graphic, the goal was always to honor the legacy of adidas…past, present, and future.