— PROJECT NAME

ADIDAS SEVENS "OPTIC"

BOOT PACK

— ROLE

Creative Direction

Graphic Design

Color Design/Approach

Storytelling

— DATE

S/S 2019

The rugby “Sevens” pack was a graphic boot pack designed to encompass the dynamic energy and unique spirit of Rugby Sevens.

By creating a graphic based upon the energy of the game, it looked to aesthetically represent both the motion, speed, and rate of the athletes on the pitch. Inspired by optical art, both sets of graphics on each boot were designed to create movement within the eye of the viewer as the player moved swiftly. Coupled with the fluoro colorway, the boots created the unique energy and gameplay that separates regular rugby from Sevens.