— PROJECT NAME
ADIDAS "SOULEAF"
SWIMWEAR RANGE
— ROLE
Creative Direction
Graphic Design
Color Design/Approach
Storytelling
— DATE
S/S 2022
Inspired by the connection between the micro and macro sides of our environment as represented by the land and the sea.
The wavy lines in the graphic reference elements on earth from the most broad to the most tiniest of details. To connect the references of land and sea…the macro element focuses on representing the aesthetic of the currents that flow through the ocean. On the micro front, the lines represent the smallest parts of life…the veins that run through the leaves of plants and trees and give them life.
The two representations within one visual is meant to show the holistic balance and connection within nature both on land and sea.
SUPPORT PRINT
A secondary takedown all-over print was created to complete the pack. It was designed to be used on the additional mens styles. The aesthetic output of the print was created in order to relate back to the hero print in both color and theme.
ACCOMPANYING TAKEDOWN GRAPHIC AOP
